Brand Strategy and Marketing Communications Manager
We are looking for looking for a Brand Strategy and Marketing Communications Manager who will be contributing to the overall brand and above the line communications strategy of Ethniki Asfalistiki
Role Overview
The primary focus would be to lead the brand strategy and marketing communications plan both on a brand and product level. The ideal candidate will lead a team of 4 professionals that are responsible for the brand identity and above the line (advertising) & below the line (pop materials, sales support materials) communication.
Main Responsibilities
Determine and safeguard the brand identity and ensure
consistency in the brand’s tone, visuals, and values across all platforms.
Lead the communication strategy and planning in order to respond to business priorities.
Lead Go-to-Market communication plan related to above the line communication and retail support.
Work on Brand affiliation & synergies together with Sales department.
Collaborate closely with relevant head of digital marketing and PR in order to align communication planning, targets and deliverables.
Handle the execution of brand events related to relevant sponsorship plan.
Act as the key liaison externally with advertising, brand and media agencies and internally with all relevant Product development, Customer and Sales departments.
Provide guidelines to their team in order ensure that business priorities are properly executed, within timelines and budget agreed.
Manage relevant budget on a monthly basis.
Candidate Job Profile
BSc or MSc degree in Marketing, Communications, Business, or related field.
Minimum 6 years of experience in a similar role.
Strong knowledge of media scene and media metrics.
Experience in brand strategy and brand identity building.
Strong presentation and storytelling skills to effectively convey brand messages.
Ability to manage multiple projects, campaigns, and initiatives simultaneously.
Excellent leadership skills.
Team player with positive attitude.
Adaptability to thrive in a fast-paced, evolving environment.
Excellent communication skills, both in Greek and English.
No pending military obligations (for Greek male citizens).
Benefits
The company invests in long-term cooperation and provides a modern and stable work environment. We offer a competitive remuneration package and excellent career prospects, coupled with continuous training and development.
Applications
All applications will be treated with strict confidentiality and successful candidates will be contacted.
At Ethniki Asfalistiki, we believe in creating an inclusive workplace that values diversity and celebrates the unique contributions of each individual.
We are an equal opportunity employer, and we recognize that a diverse workforce is essential for our success. By bringing together people from different backgrounds and experiences, we can promote a more innovative, creative, and productive work environment.
We are committed to fostering a culture of belonging where everyone feels respected, valued, and empowered to contribute their best.