Customer Value Management (CVM) Professional
We are looking for a Customer Value Management (CVM) Expert to lead the development and execution of customer-centric strategies that drive loyalty, retention, and sustainable and responsible growth across the organization.
Role Overview
The successful candidate will oversee end-to-end customer journeys and cross-functional collaboration to ensure seamless, value-driven customer experiences.
Main Responsibilities
Define and implement customer segmentation and value propositions aligned with channel strategies.
Develop and monitor loyalty, retention, and cross-sell programs tailored to customer segments.
Own customer journey mapping and CX standards to enhance onboarding, servicing, and claims processes.
Drive digital and omnichannel initiatives to simplify and unify customer interactions.
Collaborate with sales, operations, marketing, product, and data teams to align efforts and deliver measurable KPIs (NPS, retention, CLV growth).
Foster a customer-centric culture by embedding insights, training, and incentives.
Candidate Job Profile
Bachelor’s degree in Business, Marketing, Finance, or related field.
Minimum 6 years of experience in customer strategy, loyalty management, or customer experience roles.
Strong analytical skills with experience in customer segmentation, data-driven decision making, and KPI tracking.
Familiarity with digital transformation, CRM systems, and omnichannel customer engagement.
Excellent communication and stakeholder management skills to drive collaboration across departments.
Results-oriented mindset with a track record of improving customer retention, satisfaction, and lifetime value.
Fluency in both, English and Greek.
No pending military obligations (for Greek male citizens).
Will be considered a plus
Master's degree, or ΜΒΑ in a relevant field.
Experience in the insurance or financial services, or telecommunications industry.
Benefits
The company invests in long-term cooperation and provides a modern and stable work environment. We offer a competitive remuneration package and excellent career prospects, coupled with continuous training and development.
Applications
All applications will be treated with strict confidentiality and successful candidates will be contacted.
At Ethniki Asfalistiki, we believe in creating an inclusive workplace that values diversity and celebrates the unique contributions of each individual.
We are an equal opportunity employer, and we recognize that a diverse workforce is essential for our success. By bringing together people from different backgrounds and experiences, we can promote a more innovative, creative, and productive work environment.
We are committed to fostering a culture of belonging where everyone feels respected, valued, and empowered to contribute their best.